Archive — US — techcrunch
Google bets on Gemini to reinvent the smart home speaker
Google has launched its new smart speaker, the Google Home Speaker, equipped with Gemini AI, which enhances natural language understanding and multi-step requests. Priced at $99.99, it allows for more conversational interactions and will feature a Premium subscription for advanced functionalities. The device aims to redefine smart speakers through generative AI, marking a significant shift from earlier models.
Key points
- Google introduces the Google Home Speaker with Gemini AI for $99.99, its first new smart speaker since Nest Audio in 2020.
- The new speaker allows natural language requests and multi-step commands, improving user experience.
- Features include the ability to correct commands mid-sentence and have two-way conversations on various topics.
- A Google Home Premium subscription for $10/month offers enhanced features, while users can try them free for six months.
- The design closely resembles previous models with new colors and a ring light to indicate activity.
Why it matters
- This aligns with the growing trend in 2025 of integrating generative AI into consumer products, enhancing personalization and interactivity.
- The move mirrors historical shifts in AI capabilities, such as the transition from basic voice commands to more sophisticated understanding, reflecting broader advancements in AI technology.
With the Google Home Speaker, Google aims to leverage Gemini AI to redefine smart home devices, potentially revitalizing the market and inviting user engagement through advanced conversational features and premium offerings.