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Apple updates the rules for its EU App Store by adding more complicated fees
Apple has updated its EU App Store rules to comply with the Digital Markets Act, introducing a new fee structure and allowing developers to link to alternative payment methods. These changes aim to avoid further penalties after a €500 million fine for non-compliance. The adjustments involve a more complex fee system and increased channels for customer communications regarding payments.
Key points
- Apple announced updates to its developer policies to comply with the EU’s Digital Markets Act (DMA).
- The updates were necessary to avoid potential fines after being fined €500 million for non-compliance.
- Developers can now link to alternative payment methods outside the App Store across multiple channels.
- Apple's new fee structure includes an initial 2% acquisition fee and a store services fee of 13%, 10%, or 5% based on developer tier.
- Tier 1 offers limited App Store services, while Tier 2 provides expanded tools and features.
- Transition to new rules for developers on the old Core Technology Fee must occur by January 1, 2026.
- Epic Games CEO criticized the changes as unlawful and detrimental to fair competition.
Why it matters
- The changes reflect ongoing tensions between Apple and regulators globally regarding app market practices.
- In 2023, significant litigation trends have emerged around app store fees and developer rights, influencing broader market dynamics.
- The update aligns with the EU's push for fairer digital competition, echoing similar movements in the U.S. and other regions.
Apple's updates to its App Store policies underscore the ongoing struggle between tech giants and regulatory bodies, revealing the complex landscape of digital market governance and the need for compliance with evolving laws.