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Whoop opens blood-testing service to what it says is a 350,000-person waitlist

Whoop has launched WhoopAdvanced Labs, opening its blood-testing service to a waitlist of 350,000 people. The service integrates health-screening blood tests from Quest Diagnostics with data from Whoop's fitness wearables, providing personalized wellness advice. Prices range from $199 for one annual test to $599 for four tests, while the Whoop device has a separate membership fee.

Key points

  • Whoop launched WhoopAdvanced Labs, a blood-testing service.
  • The service had a waiting list of 350,000 people.
  • Tests cover various health markers and integrate with fitness data from Whoop wearables.
  • Pricing for blood tests ranges from $199 to $599 annually, depending on the number of tests.
  • Whoop's fitness band membership costs $200 to $350 annually.
  • Other startups also offer similar wellness services with varied pricing.

Why it matters

  • This trend is part of a broader movement towards personalized health and wellness technology.
  • The rise of subscription-based health services reflects increasing consumer demand for accessible healthcare.
  • By 2025, personalized health monitoring is expected to be a key trend as consumers seek proactive health management.

Whoop's introduction of its blood-testing service highlights the growing intersection of technology and personal health, indicating a shift towards comprehensive wellness solutions tailored to individual needs.