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Apple’s new AirTag is louder and can be found across longer distances
Apple unveiled an upgraded version of its AirTag with improved Bluetooth range, a louder speaker, and enhanced precision finding, utilizing a second-generation Ultra Wideband chip. The new features enable users to locate belongings from further away and share locations with others. The AirTag remains priced at $29 and continues to lead the market despite competition.
Key points
- Apple introduces a new version of AirTag with a longer Bluetooth range and improved Precision Finding capabilities powered by Ultra Wideband technology.
- The upgraded speaker is 50% louder, making it audible from greater distances (up to 2 times farther).
- Precision Finding can be accessed via Apple Watch Series 9 and Ultra 2, extending the user experience beyond iPhone devices.
- AirTags are now integrated with Share Item Location, allowing temporary sharing of location with third parties.
- Apple maintains the price of AirTag at $29 for a single unit, reinforcing its competitive stance despite market criticism.
- AirTag has captured a significant market share, with estimates indicating nearly 70% of trackers sold were AirTags in late 2024.
Why it matters
- The 2025 IT Trends indicate a growing reliance on Bluetooth and Ultra Wideband technologies in consumer products for enhanced connectivity and location services.
- Historically, Apple's aggressive entry into the lost item tracker market has marginalized competitors like Tile, reflecting the broader trend of tech giants consolidating market dominance.
- As remote work and travel have increased, so has the need for item tracking solutions, highlighting Apple's innovative response to consumer demand.
The new AirTag's enhancements reinforce Apple's market leadership in item tracking, showcasing how technological innovations can redefine product capabilities and consumer experiences.