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Snap acquires Saturn, a social calendar app for high school and college students
Snap has acquired Saturn, a social calendar app tailored for students, enhancing scheduling capabilities within Snapchat. The Saturn team, comprising nearly 30 employees, will join Snap, which sees potential in integrating Saturn's features into its platform to foster connections among users.
Key points
- Snap has confirmed the acquisition of Saturn, a scheduling app aimed at high school and college students.
- Financial details of the acquisition were not disclosed.
- Saturn will continue to operate independently while integrating its calendaring expertise into Snapchat.
- The app, founded in 2018, allows users to share schedules in a social context, facilitating real-time planning.
- Saturn is supported by about 80% of U.S. high schools, indicating its widespread adoption among students.
Why it matters
- This acquisition aligns with the growing trend of social apps integrating functional utilities like scheduling to engage users.
- Snap's strategy reflects the ongoing emphasis on real-world connections and community-building in digital platforms.
- Saturn's background includes a significant funding raise in 2021, illustrating investor confidence in innovative social tech solutions.
Snap's acquisition of Saturn exemplifies the trend of integrating social functionalities into utility apps, marking a strategic move to enhance user engagement and connection among students.