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Apple shelves Vision Pro overhaul to focus on AI glasses
Apple has halted plans to revamp its Vision Pro VR glasses to concentrate on developing AI smart glasses, aiming to rival Meta's products. The new models, including a non-display version (N50) set for a 2027 release and a display-equipped version aimed for 2028, demonstrate a strategic pivot in response to competitive pressures in the AI optics market.
Key points
- Apple is shifting focus from Vision Pro VR overhaul to AI smart glasses development.
- The N50 model will pair with iPhones and lacks a display, expected to launch in 2027.
- A second version with a display is also being developed to compete with Meta's recent offerings.
- Apple has moved staff from the Vision Pro project to accelerate AI glasses development.
- Apple's move comes as it seeks to catch up with Meta, which has already released smart glasses.
Why it matters
- The shift aligns with 2025 IT Trends highlighting AI advancements and wearable technology.
- In recent years, companies have increasingly focused on integrating AI with everyday devices.
- Meta's early entry into the smart glasses market sets a competitive precedent for Apple.
Apple's strategic pivot towards AI smart glasses reflects a competitive adaptation to the evolving tech landscape, positioning itself to better contend with rivals like Meta in the wearables market.