Archive — US — techcrunch
Peripheral Labs taps into self-driving car sensors to bring sports fans rightinto the game
Peripheral Labs is developing affordable volumetric video technology for sports fans, allowing immersive viewing from multiple angles. Founded in 2024 by experts in robotics, the startup leverages advancements in AI and computer vision to enhance live sports experiences, aiming to counter declining viewership among younger audiences.
Key points
- Live sports viewing has declined, especially among Gen Z audiences.
- Peripheral Labs was founded by Kelvin Cui and Mustafa Khan in 2024, both with backgrounds in driverless car technology.
- The startup aims to make volumetric video generation affordable, using fewer cameras (32 instead of 100+) to reduce costs.
- Their platform captures biomechanical data of players, offering detailed stats and multiple viewing options for fans.
- The company raised $3.6 million in seed funding, focusing on developing platform and hardware to enhance 3D reconstruction and reduce latency.
Why it matters
- The growing demand for engaging and immersive sports experiences coincides with the rise of technologies like AI and augmented reality in entertainment.
- Peripheral Labs is positioned in a market where traditional sports media is evolving due to digitalization and changing consumer preferences.
- Innovations in computer vision and robotics from self-driving technologies are transforming various sectors beyond automotive, influencing sports and entertainment as well.
Peripheral Labs is set to revolutionize the sports viewing experience by merging advanced technologies from autonomous vehicles with immersive video solutions, appealing to a new generation of fans and addressing declining engagement.