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Nintendo used its new app to announce the ‘Legend of Zelda’ movie release date
Nintendo announced the release date of its live-action 'The Legend of Zelda' movie, set for March 26, 2027, via its new app, Nintendo Today!. This strategic move follows a Nintendo Direct event, highlighting the app's purpose to provide daily news about Nintendo games. The announcement emphasizes Nintendo's shift towards leveraging existing IP for financial success.
Key points
- Nintendo revealed the 'Zelda' movie release date on March 26, 2027.
- Announcement made through the newly launched Nintendo Today! app.
- The app aims to provide daily news and allows users to customize it for preferred franchises.
- The announcement followed a standard Nintendo Direct event but was timed specifically to promote the new app.
- Previous success: The 'Super Mario Bros' movie grossed $1.3 billion with a $100 million budget.
- The 'Breath of the Wild' game sold over 34 million copies, indicating significant franchise popularity.
Why it matters
- The trend of adapting existing intellectual properties to film and television is growing in the entertainment industry.
- Nintendo's past adaptations show significant financial success, encouraging further investments in existing franchises.
- As of 2025, the gaming industry continues to explore cross-media opportunities in film and television, exemplified by Nintendo's recent strategy.
Nintendo's strategic announcement and use of the Nintendo Today! app highlight the trend of leveraging existing franchises for both media adaptation and user engagement, signaling a promising future for their IP in cinema.