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Spotify says support for external payments on iOS has already boostedsubscriptions
Spotify reports that its recent iOS app update allowing external payment links has boosted Premium subscriptions, attributed to Apple’s compliance with a legal injunction from the Epic Games case. Spotify claims conversion rates for iOS users have increased significantly post-update, contrasting with stable rates on Android, indicating a strong effect from Apple’s new policies.
Key points
- Spotify updated its iOS app to allow external payment links.
- This change was influenced by a legal injunction following the Epic Games vs. Apple case.
- Spotify's internal data shows a significant increase in Premium subscription upgrades on iOS.
- The app now includes pricing information and directs users to its website for purchases.
- Conversion rates among iOS users increased, while Android rates remained stable, pointing to the impact of the policy change.
Why it matters
- The ruling in the Epic Games case has significant implications for app developers and the broader app economy.
- Increased focus on app payment models is resonant with 2025 IT Trends of consumer autonomy in digital transactions and a shift towards decentralized payment options.
- The ongoing legal battle reflects larger issues of monopolistic practices and regulation in tech, pivotal for developers seeking fair treatment.
This development highlights the significant impact of legal rulings on app monetization and consumer choice, suggesting a turning point in how developers navigate app store policies and indicating a potential shift toward more flexible payment systems by 2025.