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Twitch caps streamers’ storage at 100 hours of highlights and uploads
Twitch will limit streamers to 100 hours of highlights and uploads starting April 19, due to cost and low engagement effectiveness. Content exceeding the cap will be deleted, while clips and past broadcasts remain unaffected. This decision mirrors Facebook's recent announcement to remove live videos after 30 days, igniting discontent among some Twitch streamers, who highlight Amazon's cloud services leadership.
Key points
- Twitch announces a 100-hour cap on highlights and uploads effective April 19.
- The decision is driven by high storage costs and low engagement from highlights.
- If a channel exceeds the limit, older highlights with fewer views will be deleted.
- Clips and past broadcasts (VODs) are not affected by this new policy.
- The change was announced alongside Facebook's decision to delete live videos after 30 days.
- The adjustment aims to improve resource efficiency and continue investing in more effective engagement features.
Why it matters
- In 2025, the trend towards limiting content storage is likely to persist as platforms seek cost-effective solutions and enhance user engagement through more efficient content discovery features.
- Social media platforms increasingly prioritize content that drives immediate engagement, reflecting broader trends in digital media consumption.
- The trend of reducing storage aligns with the growing pressures on all platforms to manage operational costs amidst increasing data storage needs.
This storage cap on Twitch highlights a significant shift in content management strategies among streaming platforms, aiming for efficiency and improved viewer engagement amidst rising operational costs.