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Video AI lenses for Snapchat by Snap inc: AI + AR
Snapchat has launched 'AI Video Lenses' for Snapchat+ Platinum subscribers, integrating AI-generated animations into user videos. These exclusive lenses, updated weekly, reinforce Snapchat's commitment to innovation in AI and AR, enhancing user creativity. Subscription costs $15.99/month, offering an ad-free experience while expanding upon its successful premium service with 14 million users.
Key points
- Snapchat introduced AI Video Lenses integrating animations into videos.
- Availability is exclusive to Snapchat+ Platinum subscribers.
- Snap plans weekly updates for new AI lenses.
- Subscription costs $15.99/month for an ad-free experience.
- Initial lenses include 'Raccoon', 'Fox', and 'Spring Flowers'.
- Users can capture videos and save animations to 'Memories'.
- Snap has a history of AR and AI tool innovations.
- Snapchat+ has 14 million subscribers and aims to enhance the premium user experience.
Why it matters
- Snapchat's move towards AI in 2023 reflects wider trends in the IT industry where AI and AR converge.
- The rise of premium subscription models among social platforms continues, influencing user engagement strategies by 2025.
- AI-powered tools in creative industries are growing, mirroring Snapchat's emphasis on user creativity.
With its AI Video Lenses, Snapchat innovatively enhances user experience, indicating a broader trend towards premium, AI-driven content creation in social media, vital for attracting and retaining subscribers.