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Apple Music introduces Sound Therapy, songs for focusing, relaxing and sleep
Apple Music has launched a collection named Sound Therapy that features songs aimed at improving focus, relaxation, and sleep, in collaboration with Universal Music Group. This new audio wellness initiative includes both familiar songs and therapeutic sound waves, categorizing them into Focus, Relax, and Sleep sections, enhanced by extended instrumental versions from various artists.
Key points
- Apple Music introduced Sound Therapy for audio wellness.
- Collaboration with Universal Music Group (UMG) for content creation.
- Categories include Focus (gamma beats and white noise), Relax (theta beats), and Sleep (pink noise with delta waves).
- Utilizes existing popular songs from artists like Imagine Dragons and Katy Perry, reformulated into longer instrumental tracks.
- Complementary to the Apple Music Chill radio station, which also promotes mindfulness.
Why it matters
- Reflects IT trends focusing on mental health and wellness through technology.
- Aligns with the growing popularity of streaming services integrating wellness features.
- Response to consumer demand for content that enhances productivity and relaxation amid increasing stress levels.
Apple Music's Sound Therapy highlights the intersection of technology and wellness, catering to user needs for focus, relaxation, and sleep while positioning the service at the forefront of current wellness trends.