Archive — US — techcrunch
Bluesky embraces long-form content to counter X Articles
Bluesky has rolled out an update to its app enabling long-form content through integration with Standard.site, competing with X's paid Articles feature. This update allows users to publish and explore articles across AT Protocol-powered platforms, enhancing the distribution for independent writers, while creating a distinct, open web environment differing from X’s siloed system.
Key points
- Bluesky introduced long-form content capabilities via integration with Standard.site.
- Users can now access articles, blogs, and newsletters in addition to microblogs.
- This update aims to create a broader distribution platform for independent writers.
- Bluesky's growth strategy is based on leveraging third-party apps and services within the AT Protocol ecosystem.
- X's long-form content is restricted to paid subscribers, whereas Bluesky promotes open access.
- The update follows WordPress's recent announcement of its plugin for Atmosphere publishing.
Why it matters
- The rise of decentralized social networks aligns with a growing trend towards data ownership and privacy among users.
- Well known platforms like WordPress are exploring similar integrations to increase reach and engage independent creators.
- Bluesky's integration reflects a broader movement in 2025 IT Trends towards open-source, interoperable digital communication.
Bluesky's expansion into long-form content marks a significant step towards an open social web, providing opportunities for creators while challenging established platforms like X that maintain restrictive content policies.