Archive — US — techcrunch
Skechers is making kids’ shoes with a hidden AirTag compartment
Skechers has launched a line of kids' sneakers featuring a hidden compartment for Apple AirTags, allowing parents to track their children's shoes. This product, not officially associated with Apple, reflects a growing trend in using tracking technology for child safety but raises ethical concerns about surveillance.
Key points
- Skechers introduced kids' sneakers with a hidden AirTag compartment in July 2023.
- These shoes allow parents to track the location of their child’s shoes via AirTag, although the shoes do not include the device.
- AirTags utilize Bluetooth technology, not GPS, making them less effective for tracking fast-moving objects.
- The use of AirTags for monitoring children raises concerns about surveillance and privacy, amid issues of their misuse for stalking.
- Skechers' product is limited to children's sizes, potentially paving the way for similar adult-focused tracking products in the future.
Why it matters
- The trend of integrating tracking technology in consumer products is aligned with broader discussions about privacy and consent, especially as emerging technologies evolve.
- There is a growing market for child safety devices, as seen with various AirTag-compatible products already available.
- The conversation around surveillance technology ties into the ongoing concerns over personal privacy and consent, especially highlighted by recent incidents involving AirTags.
The launch of Skechers' AirTag compatible shoes highlights the intersection of technology and parenting, reflecting a trend towards enhanced child safety and raising important discussions about privacy and the potential misuse of tracking technology.