Archive — US — techcrunch
Meta says its business AI now facilitates 10 million conversations a week
Meta's business AI tools now facilitate 10 million conversations weekly, a significant increase from 1 million earlier this year. This surge follows the expansion of its beta program globally. While currently free for businesses, monetization plans are on the horizon. The company also reports strong adoption of its ad creative tools among small and medium businesses, contributing to notable revenue growth.
Key points
- Meta's business AI tools have grown from 1 million to 10 million conversations per week as of late March 2023.
- The expansion of the business AI assistant's beta program is global, covering U.S., EMEA, APAC, and LATAM regions.
- Meta currently offers these AI tools for free to small businesses to establish a user base.
- CEO Mark Zuckerberg indicated future monetization of these tools as progress is made.
- The introduction of Muse Spark, a new large language model, is enhancing Meta's AI capabilities.
- Over 8 million advertisers are using Meta's GenAI ad creative tools, with improved performance demonstrated in conversion rates.
- Meta's overall revenue for the quarter was $56.3 billion, a 33% increase year-over-year, with profits reaching $26.8 billion.
Why it matters
- The trend of integrating AI into business tools reflects the broader movement toward AI adoption in 2025, where businesses increasingly leverage technology for efficiency and personalization.
- This growth in AI capabilities fits within the global trend of digitization and automation in the post-pandemic recovery phase.
- Meta's advancements mirror similar trends in other tech companies where AI tools are becoming essential for advertising and customer engagement.
Meta's significant growth in business AI usage illustrates its commitment to innovation and aligns with current trends where AI is pivotal for enhancing business interactions and performance, positioning the company for future monetization and market leadership.