Archive — US — techcrunch
Tesla loses its charm for India’s loyalists — even as Musk finally delivers
Tesla opened its first showroom in India, but early supporters express disappointment, citing delays and poor communication. Despite pre-ordering in 2016, many have opted not to buy a car, feeling let down by the brand's lack of engagement. Additionally, high prices and the political landscape have diminished Tesla's appeal in the Indian market, where affordable EV options are gaining popularity.
Key points
- Tesla opened its first showroom in Mumbai, attracting early supporters like Vishal Gondal, who expressed disappointment.
- Gondal faced difficulties receiving a refund for his pre-order, which affected his perception of the brand negatively.
- Many early backers did not receive their Model 3 orders and felt excluded from the launch event.
- There are concerns about after-sales support and charging infrastructure in India, limiting Tesla's appeal.
- Musk's political involvement and higher pricing compared to local offerings have further strained Tesla's market entry.
Why it matters
- The struggles Tesla faces in India reflect broader trends in the EV market, including increasing competition and local manufacturing challenges.
- Historical context shows that Tesla initially drew interest during a time when India's EV segment was negligible, and expectations have shifted with numerous local and global players now providing alternatives.
- By 2025, the EV market is expected to grow significantly, with domestic brands like Tata Motors leading, while the premium segment remains niche.
Overall, Tesla's debut in India highlights growing pains amid rising competition and changing consumer sentiments. The brand must navigate these challenges to regain interest and establish itself in a market eager for affordable and practical EVs.