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BYD to launch affordable electric SUV in France
BYD plans to launch its Atto 2 electric SUV in France, priced at €28,990 ($30,358), undercutting competitors like Kia's Niro EV and Peugeot's e-2008. This follows BYD's recent expansion in France, where they introduced the Atto 3, Han sedan, and Tang SUV, with a goal of opening 100 sales locations in the country.
Key points
- BYD is launching the Atto 2 SUV in France starting at €28,990.
- The Atto 2 is competitively priced compared to Kia’s Niro EV and Peugeot e-2008.
- BYD previously showcased its vehicles at the Paris car show in October.
- In late 2023, BYD began selling three EV models: Atto 3, Han sedan, and Tang SUV.
- BYD plans to establish 100 sales locations in France.
Why it matters
- This launch aligns with the growing trend of affordable electric vehicles in the European market.
- BYD’s entry supports the EU's push for electric mobility in line with its 2025 climate goals.
- The competitive pricing may influence other manufacturers to adjust their EV strategies in Europe.
BYD's launch of the Atto 2 marks a significant step towards making electric vehicles more accessible in France, potentially reshaping the competitive landscape in the EV market.