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BYD Files 4 Models Under New “Linghui” Brand, Speculated for Ride-Hailing
BYD has introduced a new sub-brand, 'Linghui', filing four models targeting the ride-hailing market. The new line includes sedans and MPVs with both hybrid and electric options, aiming to distinguish fleet sales from consumer products.
Key points
- BYD has launched a new sub-brand named 'Linghui', evidenced by its filing in MIIT's product catalog.
- The new brand includes four models: the Linghui e5, e7, e9, and M9, which consist of sedans and MPVs.
- The models offered might be rebadged versions of existing BYD vehicles.
- The aim is to cater specifically to the ride-hailing sector, separating these from the consumer market.
Why it matters
- The rise of ride-hailing services has significantly increased demand for electric vehicles that can handle fleet operations.
- In 2025, trends indicate a growing shift towards electric mobility, with fleet electrification becoming a priority.
- BYD's strategy aligns with global moves towards sustainable urban transport solutions.
BYD's Linghui brand launch reflects a strategic shift to meet the evolving demands of the ride-hailing market, positioning the company favorably within the growing electric vehicle sector.