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Threads now has more than 400 million monthly active users
Threads, Meta's Twitter competitor, has surpassed 400 million monthly active users, reaching this milestone just two years after its launch. Adam Mosseri announced the growth, noting that Threads added 50 million users in one quarter, while X maintains over 600 million users. Despite Threads' growth in daily active users, it still trails behind X in daily web visits.
Key points
- Threads launched two years ago as a competitor to Twitter (now X).
- Adam Mosseri announced it has over 400 million monthly active users (MAUs).
- Threads added 50 million MAUs in the last quarter.
- X has over 600 million MAUs, with 132 million daily active users compared to Threads' 115.1 million.
- Similarweb reports Threads’ mobile app improved 127.8% in daily active users year-over-year.
- Threads introduced new features like DMs, fediverse integrations, and AI enhancements.
Why it matters
- In 2023, social media platforms are increasingly competing on user engagement and feature innovation.
- Threads' rise reflects the trend of users seeking alternatives to established platforms following discontent with content moderation practices on Twitter.
- The competition between Threads and X mirrors historical rivalries in tech, such as Facebook vs. MySpace or Snapchat vs. Instagram.
Threads' rapid growth exemplifies the evolving landscape of social media, highlighting how competition drives innovation, but it still faces challenges in user engagement compared to established platforms like X.