Archive — US — techcrunch
Locket’s social app is picking up steam with Gen Alpha
Locket's social networking app, popular among Gen Alpha, gained traction with its new 'Rollcall' feature, allowing users to share weekly photo updates directly on their iPhone Lock Screen. This innovative use of Apple's Live Activities is driving user engagement, leading to over a million shares in its first week and attracting over 91 million lifetime installs. The app focuses on real connections, monetizing through subscriptions.
Key points
- Locket app targets Gen Alpha with its social networking features.
- The 'Rollcall' feature encourages users to share favorite photos weekly.
- Utilizes Apple's Live Activities for frequent updates on Lock Screen.
- Achieved over a million shares in the first week post-launch.
- 91 million lifetime installs indicate strong user interest.
- 80% of Rollcall's active users are from Gen Alpha.
- Focus on fostering real-world connections through the app.
Why it matters
- The rise of Gen Alpha emphasizes technology's role in youth socialization.
- Locket's approach aligns with growing trends in personalized digital connections.
- Reflects broader trends in social media adapting to user needs for privacy and meaningful engagement.
Locket's innovative use of iOS features, especially targeted at Gen Alpha, points to a shift in social networking that prioritizes genuine connections and acknowledges evolving technological capabilities in 2025.