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X copies Bluesky with a ‘Starterpacks’ feature that helps you find who to follow
X, formerly Twitter, plans to introduce a new feature called 'Starterpacks,' inspired by Bluesky's popular user suggestion lists. Unlike Bluesky's community-driven approach, X's lists will be curated internally based on data. This feature aims to assist users in discovering accounts related to various interests. The rollout is expected in the coming weeks, continuing the trend of competitive features among social media platforms.
Key points
- X will launch 'Starterpacks' to help users find accounts based on interests.
- The feature is inspired by Bluesky's 'Starter Packs' which have been popular.
- X's lists are compiled using internal data rather than user recommendations.
- Starterpacks will cover categories like News, Politics, Fashion, etc.
- X has used suggested user lists since its inception, similar to its early days as Twitter.
- The feature parallels Meta's Threads, which is also testing a similar suggestion list.
Why it matters
- This trend of implementing user suggestion features reflects the competitive landscape of social media, with platforms frequently mimicking successful features.
- Historically, suggested users lists have been controversial due to their impact on follower growth.
- The rise of curated features aligns with 2025's focus on personalized user engagement and onboarding experiences in IT.
X's introduction of Starterpacks represents a strategic response to Bluesky's success, showcasing the competitive nature of social media innovations while also reflecting broader IT trends towards personalized user interaction.