Archive — US — techcrunch
Netflix lands global streaming deal for ‘The Walking Dead’
Netflix has signed a $500 million global deal with AMC Global Media for 'The Walking Dead' franchise, which includes exclusive rights to the original series and six spin-offs. The deal allows Netflix to expand access beyond the U.S., sharing streaming rights with AMC+. This strategic move aims to enhance viewer retention as Netflix competes with other platforms for audience engagement.
Key points
- Netflix signs a $500 million licensing deal for 'The Walking Dead' franchise.
- The deal includes the original series and six spin-offs, totaling 371 episodes.
- Netflix gains global streaming rights, including markets like the U.K., Italy, Australia, and New Zealand.
- Netflix will share these rights with AMC+, ending its decade-long exclusive hold.
- The deal aims to improve viewer retention as Netflix faces competition from newer shows.
- The franchise will include spin-offs until 2027, enhancing Netflix's content library.
- AMC Networks reports a positive financial outlook due to this deal.
Why it matters
- This deal aligns with 2025 IT trends emphasizing the importance of established franchises for subscription retention.
- Similar high-value licensing deals in the industry, like HBO Max's 'Friends' acquisition, illustrate the competitive landscape.
- The ongoing battle among platforms shows a shift towards nurturing legacy content to retain subscribers.
Netflix's $500 million deal for 'The Walking Dead' highlights its strategy to enhance content engagement amidst growing competition, while AMC Networks benefits financially, reflecting current trends in media licensing and audience retention.