Archive — CN — technode
Chinese TV brands projected to reach 60% share in Japan market
Chinese TV brands are set to capture 60% of Japan's TV market by 2025, with REGZA currently leading and Hisense and TCL holding 50%. A shift by Sony to a TCL-led venture could drive this share up, aided by significant price differences between Chinese and Japanese models, as Japanese firms depend on external suppliers for key components.
Key points
- Chinese brands projected to hold 60% of Japan's TV market by 2025, according to Nikkei.
- REGZA is currently the market leader.
- Hisense and TCL combined hold around 50% market share.
- If Sony's TV brand joins a joint venture with TCL, the Chinese share could rise to 60%.
- TCL's 43-inch 4K LCD TV costs around 50,000 yen compared to 100,000 yen for a Sony model.
- Japanese manufacturers depend on external suppliers for key components like LCD panels.
Why it matters
- The trend reflects a broader shift in consumer electronics towards cost-effective alternatives amid rising prices.
- The rise of Chinese brands is part of a global trend where companies from emerging markets are gaining significant market shares in tech industries.
- By 2025, IT trends like increased competition and supply chain dependencies will further impact market dynamics and consumer choices.
The projected growth of Chinese TV brands in Japan underscores a shift in the electronics market driven by competitive pricing and strategic partnerships, posing challenges for traditional Japanese manufacturers.