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iPhone Pro now eligible for China’s national subsidy program
Apple has reduced the prices of the iPhone 16 Pro/Max in China, with discounts up to RMB 2,000. Notably, the 128GB iPhone 16 Pro qualifies for China's national subsidy program, lowering its price to RMB 5,499. This subsidy initiative, effective until December 2025, is designed to enhance consumer spending on digital devices.
Key points
- Apple cut prices for all storage variants of the iPhone 16 Pro/Max series in China.
- Direct discounts on JD.com reach as high as RMB 2,000 ($276).
- The 128GB iPhone 16 Pro is now eligible for China's national subsidy program.
- Final price for the 128GB iPhone 16 Pro is now RMB 5,499 ($759).
- The national subsidy program began on January 20, 2023, and lasts until December 31, 2025.
Why it matters
- The subsidy program aligns with China's efforts to stimulate economic recovery post-COVID-19.
- Similar initiatives in the past have boosted consumer electronics sales.
- This trend is part of a broader movement encouraging digital consumption, relevant to predicted IT trends in 2025.
Apple's price cuts and the eligibility of the iPhone 16 Pro for subsidies reflect strategic moves to stimulate sales in the Chinese market amid efforts to boost economic activity.