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Google’s AI try-on app Doppl adds a shoppable discovery feed

Google has launched a shoppable discovery feed in Doppl, its AI-focused app, enabling users to visualize and purchase outfits. The feed provides AI-generated videos showcasing items tailored to individual styles. As visual shopping trends grow on platforms like TikTok, this move seeks to enhance e-commerce while addressing competition from Amazon and social media. The feature is rolling out for U.S. users aged 18 and above.

Key points

  • Google introduced a shoppable discovery feed in Doppl to visualize and purchase outfits.
  • The discovery feed suggests outfits based on user preferences and interactions.
  • AI-generated videos of real products populate the feed, promoting a new e-commerce strategy.
  • The initiative responds to emerging trends in short-form video shopping on platforms like TikTok and Instagram.
  • Doppl shifts from generating static images to dynamic AI-generated videos to enhance user experience.
  • The feature is available for users 18+ on iOS and Android in the U.S.

Why it matters

  • The rise of short-form video content influencing consumer shopping behaviors reflects broader IT trends.
  • Various companies, including OpenAI and Meta, are exploring AI-generated social media content.
  • This shift aligns with the ongoing competition in e-commerce, particularly against platforms like Amazon.

The launch of the shoppable discovery feed in Google's Doppl represents a strategic response to e-commerce trends and competition, utilizing AI-generated content to enhance user engagement and purchasing pathways in a format increasingly familiar to consumers.