Archive — US — techcrunch
Apps for boycotting American products surge to the top of the Danish App Store
Following Trump’s threats to control Greenland, Danish consumers have initiated a grassroots boycott of American products, leading to significant downloads of apps like NonUSA and Made O’Meter. These apps allow users to identify American products and find local alternatives, reaching the top of the Danish App Store with an 867% increase in downloads over the past week.
Key points
- Trump's threats regarding Greenland intensified anti-American sentiment in Denmark.
- Danish consumers organized a boycott, canceling U.S. vacations and subscriptions to services like Netflix.
- Apps NonUSA and Made O’Meter help users identify American products and suggest local alternatives.
- NonUSA rose from No. 441 to No. 1 in app rankings, while Made O’Meter is now ranked No. 5.
- Average daily downloads for both apps surged approximately 867% in one week.
Why it matters
- Rising anti-American sentiments in Europe have historical roots due to various geopolitical tensions.
- The trend reflects broader consumer behavior shifts in response to political events, as seen with similar boycotts in 2022 and 2023.
- The use of apps for social and political movements is consistent with growing trends in mobile technology adoption in 2025.
The surge in Danish apps for boycotting American products highlights how political tensions can rapidly influence consumer behavior and the app market, showcasing technology's role in grassroots movements.