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Everstone combines Wingify and ABTasty for $100M+ digital experienceoptimization platform
Everstone Capital merges India's Wingify and France's ABTasty to create a digital experience optimization platform valued at over $100M with annual revenue exceeding $100M. The combined entity will focus on AI-led capabilities while maintaining customer experience and expanding its product suite. Wingify's co-founder Sparsh Gupta will lead the new company, which will cater to over 4,000 global customers.
Key points
- Everstone Capital merges Wingify and ABTasty to create a digital experience optimization platform.
- Deal valued at over $100 million with annual revenues over $100 million.
- Combined company will serve over 4,000 customers globally, primarily in the U.S. and Europe.
- Sparsh Gupta, co-founder of Wingify, will be the CEO of the merged company.
- The merger aims to consolidate tools for A/B testing and personalization due to rising demand from enterprises.
- Financial terms include capital injection and equity rollover for leadership.
- No layoffs are planned as the focus is on value creation and expansion of services.
- The company will have around 800 employees and will be headquartered in New Delhi.
Why it matters
- The merger reflects the ongoing trend of consolidation in the digital marketing space, especially in response to tech advancements.
- Historical context: Previous waves of tech industry mergers were often driven by the need for integrated solutions.
- IT trends for 2025 suggest a significant focus on AI and integrated platforms, with private equity influenced M&A activity expected to rise.
The merger of Wingify and ABTasty under Everstone reinforces the trend of consolidation in the digital experience sector, positioning the new entity to leverage AI and compete effectively in an evolving marketplace.