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Threads launches its own DM inbox, as app moves further away from Instagram
Threads introduces a direct messaging feature aimed at enhancing user interaction while moving away from Instagram's structure. DM rollout includes one-on-one chats and basic controls, with plans for group messaging and more features. The app targets a distinct audience, establishing its own identity separate from Instagram. Meta's focus remains on community engagement, advertising, and exploring AI usage in future updates.
Key points
- Threads launches direct messaging (DM) feature globally, starting Tuesday.
- DMs allow one-on-one chats, emoji reactions, spam reporting, and mute options.
- Group messaging and advanced controls will be added later.
- DMs are not encrypted, focusing on real-time conversations without heavy security.
- Users are building a new interest graph on Threads, independent of Instagram.
- Over a third of Threads users have less than 50% connection overlap with Instagram.
- Meta testing options to use Threads without an Instagram account.
- Threads has 350 million monthly active users, compared to Bluesky's 37 million.
- Upcoming features include highlighting trending topics and improving community engagement.
Why it matters
- The rise of competitive text-first apps like X and Bluesky reflects a shift towards direct and more personalized user interactions.
- The development of Threads aligns with 2025 IT trends focusing on community building and decentralized social connections.
- Meta's experimentation with user accounts and engagement strategies indicates a broader trend of platforms diversifying ways to attract and retain users.
The launch of direct messaging in Threads signifies a strategic shift towards strengthening community connections and user engagement, offering a unique platform identity apart from Instagram, while exploring new collaborative features in response to evolving user needs.