EXPLORINEER
en

Archive — US — techcrunch

Apple’s TV app, TV+ streaming service, and MLS Season Pass launches on Android

Apple has launched its TV app, including TV+ and MLS Season Pass, on Android devices, expanding access beyond Google TV and allowing direct subscriptions via Google Play. The app, optimized for Android, supports various device types and offers features like offline downloads and watchlists. With a strong library of original content, this move aims to tap into non-U.S. markets where Android is prevalent.

Key points

  • Apple's TV app and TV+ service are now available on Android devices.
  • The app supports a wide range of Android devices beyond Google TV.
  • Users can subscribe directly through Google Play, simplifying the process.
  • Pricing for Apple TV+ remains at $9.99 per month.
  • Features include offline downloads, saved watchlists, and cross-device syncing.
  • The app offers popular shows and movies, enhancing content access for users.
  • MLS Season Pass can be added for $12.99/month or $79/season.
  • Android version lacks an in-app Store for renting or buying content.
  • The app also complies with Material Design for better user experience.
  • Apple TV+ is known for high-quality original content, like 'CODA,' which won an Academy Award.

Why it matters

  • Apple's entry into Android aligns with the growing trend of cross-platform accessibility in streaming services.
  • The move enhances competition with other streaming platforms that have already embraced Android, such as Netflix and Hulu.
  • The expansion could significantly increase Apple TV+'s subscriber base, especially in international markets where Android is dominant.
  • The app's introduction comes amid growing interest in sports streaming, especially with MLB and MLS offerings.

The launch of Apple's TV app on Android signifies a strategic shift to reach wider audiences, particularly in non-U.S. markets, while enhancing competition in the streaming landscape. This marks a pivotal moment in making premium content more accessible across various platforms.