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Los Angeles-based Rain raised a $75M Series B in another good sign for fintech

Rain, a fintech startup from Los Angeles, secured $75 million in a Series B funding round led by Prosus, valuing the company at $340 million. The funds will enhance their EWA app with credit card and savings products, targeting mid-market and enterprise clients. Amid rising financial struggles, Rain emphasizes financial wellness and aims to help users manage finances better, distinguishing itself in a competitive market.

Key points

  • Rain has raised $75M in Series B funding for expanding financial products.
  • Led by Prosus, the funding values the company at $340M.
  • 35% of U.S. households below $50K income live paycheck to paycheck, increasing from 32% in 2019.
  • Rain's EWA platform allows early wage access, seen as less predatory than payday loans.
  • Plans include launching an EWA-secured credit card and savings accounts with auto-save features.
  • Rain aims to foster financial wellness alongside EWA with coaching and education services.

Why it matters

  • The fintech sector is recovering after a year of stagnation, aligning with trends towards comprehensive financial solutions.
  • Increased venture funding (45% decline in 2023) reflects a mixed fintech ecosystem, with a shift towards higher average deal sizes.
  • Regulatory scrutiny on employee-side EWA platforms highlights the need for responsible financial solutions like Rain's.

Rain's innovative approach, combining earned wage access with financial wellness tools, positions it well for growth in a recovering fintech landscape, aiming to improve financial stability for users.