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SusHi Tech Tokyo isn’t a conference — it’s a deal room with 60,000 people

SusHi Tech Tokyo 2026, running from April 27-29, is set to be a massive networking event with 60,000 attendees, 750 startups, and a focus on facilitated business dealings. The initiative features AI-driven matchmaking and reverse pitches, allowing corporates to present challenges to startups, fostering collaboration. Unlike traditional conferences, this event prioritizes effective networking over passive participation.

Key points

  • Event runs from April 27-29 at Tokyo Big Sight, expecting 60,000 attendees.
  • Includes 750 startups, with 400 international exhibitors.
  • Features 10,000 pre-arranged business meetings, facilitated through a dedicated app.
  • Employs a reverse pitch format, where corporates pitch their challenges to startups.
  • Notable partner companies include Sony, Google, and Microsoft, engaged in open innovation sessions.
  • Offerings include remote participation options and dedicated spaces for global startups.

Why it matters

  • Positioned against the backdrop of evolving tech networking needs, especially post-pandemic.
  • Reflects a shift towards more productive and engaging formats in tech conferences as remote work and virtual participation trends grow.
  • Aligns with 2025 IT trends focusing on AI matchmaking in business environments to enhance networking efficacy.

SusHi Tech Tokyo 2026 challenges traditional conference formats by fostering collaborative ecosystems and enhancing interaction, marking a significant shift in how global startups connect with corporates and investors.