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Spotify now lets you share what you’re streaming in real time with friends
Spotify introduces a Messages feature that lets users share their streaming activity in real-time and request collaborative listening sessions called Jams. Available on iOS and Android, these features aim to enhance social interactions within the app, which is particularly appealing to Premium subscribers. Users must enable 'listening activity' in settings, and the rollout begins by early February 2026.
Key points
- Spotify adds a new Messages feature for real-time sharing of listening activity.
- Users can send requests to start Jams, allowing collaborative music sessions.
- Feature is available to users aged 16 and older, requiring an opt-in to 'listening activity'.
- Premium users can host Jams, while Free users can join by invitation.
- Messages introduced in August 2025 to promote social engagement and retain users.
- Features enhance user retention and potentially attract more Premium subscriptions.
Why it matters
- The rise in demand for social features in streaming apps mirrors trends seen in other platforms like TikTok and Snapchat, which focus on community and engagement.
- On-demand streaming services are increasingly becoming social platforms, following a trend where users seek integrated social experiences.
- This aligns with 2025 IT trends emphasizing user engagement and personalization in digital products.
Spotify's new social features represent a strategic effort to enhance user interaction on the platform, likely strengthening retention and subscription growth amid increasing competition in the streaming industry.