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Chinese regulator approves 134 games in July, including Blizzard’s Diablo IV forNetEase
China's NPPA approved 134 games for July, including Blizzard's Diablo IV for NetEase. The game, released overseas in June 2023, became Blizzard's fastest-selling title, earning over $660 million in just five days.
Key points
- The NPPA approved 134 games in July, comprising 127 domestic and 7 imported games.
- Diablo IV, developed by Blizzard and released overseas in June 2023, was included in the imported titles.
- The game achieved over $660 million in global sales within five days of release.
- Diablo IV is categorized as a dark fantasy action RPG with features like open-world exploration and real-time combat.
Why it matters
- This approval aligns with China's recent push to regulate gaming content after years of strict controls and bans.
- The gaming market in China is increasingly vital for global titles, as seen with significant sales figures like those of Diablo IV.
- The news reflects ongoing trends in digital gaming and may impact future gaming regulations and international partnerships.
The approval of Diablo IV signals a pivotal moment for both international game publishers and China's gaming market, showcasing the potential for blockbuster titles in a newly receptive climate.