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Emmys will move from broadcast TV to Prime Video in 2027
Amazon's Prime Video will become the exclusive home for the Emmy Awards starting in 2027, ending the show's rotation across broadcasters. The ceremony will be available globally for six years, even to non-Prime subscribers, amidst declining viewership on traditional TV. This trend reflects a broader shift in major awards shows moving from broadcast to streaming platforms.
Key points
- Amazon Prime Video will exclusively host the Emmy Awards starting in 2027.
- The move signifies the first dedicated home for the Emmys after rotating among networks for decades.
- The ceremony will be streamed in over 240 countries and territories for six years at no cost, including for non-Prime users.
- This decision addresses declining viewership on traditional television, with the 78th Emmys seeing a 10% drop in ratings compared to the previous year.
- The 2024 Emmy telecast had 6.87 million viewers, an increase from its all-time low but still indicating challenges.
- Similar shifts include the Oscars moving to YouTube in 2029 and the Screen Actors Guild Awards streamed by Netflix since 2024.
Why it matters
- The transition aligns with ongoing trends of award shows adapting to changing viewer habits, as streaming becomes more dominant than traditional television.
- By 2025, streaming services are expected to continue capturing larger audiences globally, further challenging broadcast norms.
- Historically, major awards shows have faced competition for eyeballs, prompting innovative deals to keep viewership engaging.
The Emmys' shift to Prime Video underscores the evolving landscape of media consumption, where streaming platforms are becoming increasingly central to major entertainment events.