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A former Etsy product manager built an AI-powered app for new parents
Amanda DeLuca, a former Etsy product manager, has launched Riley, an AI-powered parenting app designed to assist new parents by tracking baby-related activities and providing tailored insights based on scientific research. The app is in public beta and offers a subscription model, aiming to help parents navigate the overwhelming amount of information available online.
Key points
- Amanda DeLuca launched Riley from her experience with parental anxiety.
- Riley tracks sleep, diaper changes, vaccines, and feeding, providing AI-powered insights.
- The app is designed to be more efficient than existing parenting solutions.
- It uses data and scientific studies to provide personalized advice.
- A public beta is available with various subscription options, aiming to gather user data for better personalization.
- Riley raised $3.1 million in a seed round led by True Ventures to scale its operations.
Why it matters
- The app reflects a trend in 2025 IT to use AI for personalized solutions in healthcare and wellness.
- Similar apps have emerged in response to the need for concise, science-backed advice amidst content saturation.
- The startup landscape is increasingly focused on meaningful user interactions with technology, particularly in family and health sectors.
Riley represents a significant shift towards utilizing AI to address the specific needs of new parents, combining personal data with scientific research to create a more effective support system for family life.