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Substack rival Ghost connects to the open social web with its latest publicrelease
Ghost has released version 6 of its newsletter platform, enabling publishers to share content across the decentralized social web via ActivityPub, connecting to services like Mastodon and Threads. This expansion follows competitor Substack's recent controversies, positioning Ghost as a more appealing option for content creators. The update includes new analytics, payment features, and a pricing adjustment.
Key points
- Ghost's new version 6 allows publishers to share content using ActivityPub, connecting to decentralized social media like Mastodon and Threads.
- The integration broadens the audience reach, allowing interactivity through likes and replies on federated apps.
- This release follows Substack's negative press, which may drive users to consider Ghost as an alternative.
- Ghost 6 includes a new analytics suite for tracking engagement and performance.
- Pricing for Ghost's Pro plans has increased while offering reduced rates for publishers with large subscriber bases.
Why it matters
- Recent growth in platforms based on decentralized protocols highlights a shift towards open social media strategies.
- The controversy surrounding Substack points to a possible user trend favoring platforms with ethical practices.
- Integration of ActivityPub may influence future competition among social media platforms, especially as more apps adopt decentralized features.
Ghost's latest release marks a significant step in connecting with open social networks, likely appealing to users seeking a more ethical alternative to Substack amidst its controversies and the rising trend of decentralized social media.