Archive — US — techcrunch
Doji raises $14M to make virtual try-ons fun through AI avatars
Doji has raised $14 million for its app that innovatively combines AI avatars with virtual clothing try-ons, making shopping more engaging. Founded by Dorian Dargan and Jim Winkens, the app aims to create personal avatars and facilitate social sharing. Initial users have praised its technology, which uses diffusion models for realistic representation. The funding will enhance Doji's AI capabilities, aiming to revolutionize online shopping experiences.
Key points
- Doji, a startup focused on virtual try-ons, raised $14 million from Thrive Capital and others.
- The app creates personalized avatars from user-uploaded pictures and provides clothing recommendations.
- The founders, Dorian Dargan and Jim Winkens, have backgrounds at Apple and DeepMind, respectively.
- Doji taps into recent AI advancements to make virtual try-ons more engaging and fun.
- Initial user feedback is positive, highlighting the app's interactive approach to fashion shopping.
Why it matters
- The rise of AI in fashion retail aligns with the 2025 trend of integrating advanced technologies in consumer experiences.
- Historically, failed attempts by large tech companies to enhance online shopping highlight the unique positioning of agile startups like Doji.
- The push towards personalized shopping experiences reflects broader market dynamics favoring customization and interactivity.
Doji's innovative approach and substantial funding signal a promising shift in how consumers interact with fashion online, potentially setting new standards in the industry.