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Stellantis reportedly in talks with Huawei and JAC over Maserati partnership
Stellantis is negotiating a long-term partnership with Huawei and JAC for Maserati, potentially to co-develop a vehicle using Huawei's automotive technology by 2027. This could include a vehicle under the Maextro brand in China and Maserati internationally. No agreement has been finalized, and Maserati is set to reveal its long-term strategy in December, after a challenging year with fewer than 8,000 car shipments.
Key points
- Stellantis is in discussions with Huawei and JAC for a long-term partnership on Maserati.
- The collaboration may result in the joint development of a vehicle using Huawei's technology.
- Production of this new vehicle could start by the end of 2027.
- The vehicle's design may serve both the Maextro brand in China and Maserati in other markets.
- Currently, no formal agreement has been reached, and both Huawei and JAC have not commented.
- Maserati reported less than 8,000 car shipments and a €198 million operating loss last year.
Why it matters
- This collaboration could reflect the growing trend of automotive companies partnering with tech companies to integrate advanced technology into vehicles.
- By 2025, there is an increasing emphasis on electric and connected vehicles, aligning with Huawei's strength in technology.
- Similar partnerships are seen across the industry as companies adapt to rapid technological advancements and shifting market demands.
Stellantis' potential partnership with Huawei and JAC signifies an important step in Maserati's strategy to innovate and regain market strength as the automotive industry increasingly embraces technology-driven collaborations.