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Apple nears deal to pay Google $1B annually to power new Siri, report says
Apple is close to a $1 billion annual deal with Google to use its advanced Gemini AI model for a Siri overhaul, significantly enhancing its capabilities. This partnership marks a shift from Apple's reliance on its own technology while it develops a more robust AI. The revamped Siri is expected to launch next spring.
Key points
- Apple is nearing a deal with Google for $1 billion annually for the Gemini AI model.
- Google's Gemini AI model has 1.2 trillion parameters, significantly surpassing Apple's current 150 billion parameters.
- This partnership is a temporary solution as Apple develops its own AI technology with upcoming features.
- Earlier, Apple considered using AI models from OpenAI and Anthropic but chose Google after tests.
- The overhaul of Siri is expected to launch in the spring, but plans may change.
Why it matters
- This move indicates a significant trend in tech where companies are leveraging advanced AI to enhance products.
- By 2025, we may see more collaborations between AI developers and consumer tech brands, as AI continues to integrate into everyday services.
- Apple's shift to using Google's model aligns with industry-wide trends toward utilizing external AI solutions to boost product functionality.
Apple's partnership with Google reflects a strategic pivot toward enhancing Siri with advanced AI, highlighting trends in tech collaboration and the increasing importance of AI capabilities in consumer technology.