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Meet Vurt, the mobile-first streaming platform for indie filmmakers embracingvertical video
Vurt is a new mobile-first streaming platform tailored for indie filmmakers to share vertical video content. Launched with over 100 episodes, it focuses on micro-series and films, leveraging the rising interest in short-form mobile content. Unlike traditional platforms, Vurt allows quick creator uploads and offers a 50/50 revenue split from ad placements, aiming to transform how indie films are distributed and monetized.
Key points
- Vurt launched as a mobile-first streaming platform for independent filmmakers to upload vertical content.
- It has over 100 episodes of original micro-series, full-length films, and TV shows.
- Vurt releases new original titles weekly, addressing the growing demand for mobile-friendly content.
- It allows creators a direct upload process for faster distribution (48-72 hours), unlike traditional platforms.
- The platform uses an AVOD model for monetization, sharing 50% revenue from ads with filmmakers.
- The founder, Ted Lucas, recognized distribution challenges in filmmaking and aimed to create a solution.
- Vurt's team includes experienced industry professionals from various backgrounds, enhancing its credibility.
Why it matters
- The rise of vertical video aligns with trends seen on platforms like TikTok and micro-drama apps.
- Short-form video content is projected to be a multi-billion-dollar industry by 2025, with significant growth in user engagement.
- Traditional streaming services are adapting to this trend by exploring short-form video features.
- Vurt’s model presents a potential shift in content distribution and monetization in the film industry.
Vurt positions itself at the forefront of the vertical video revolution, offering indie filmmakers a streamlined path to share and monetize their work. As consumer habits evolve, Vurt's innovative platform could redefine content consumption and distribution models in filmmaking.