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Adobe adds its AI assistant to Premiere, Illustrator and InDesign
Adobe is enhancing its Firefly AI assistant, integrating it into Premiere, Illustrator, and InDesign, and adding features like brand kit creation, asset sorting, and storyboard generation. This update aims to streamline creative workflows and enhance collaboration across projects, while further positioning Adobe's tools in line with current AI trends.
Key points
- Adobe has integrated the Firefly AI assistant into Premiere, Illustrator, InDesign, and Frame.io.
- New capabilities of Firefly include making brand kits, product videos, storyboards, sorting assets, batch-renaming clips, and more.
- Firefly previously available in Express, Photoshop, and Acrobat, is supported by ChatGPT, Claude, and Copilot.
- A new 'Elements' feature will allow users to save AI-generated content for future projects.
- The 'Projects' function will store assets centrally for better team collaboration.
- Users can describe brand styles for Firefly to generate a comprehensive brand kit.
Why it matters
- The rise of AI tools in creative applications mirrors the increasing adoption of AI in various industries as of 2025.
- Adobe's enhancements reflect a broader trend towards automating creative processes and enhancing productivity through AI.
- Adobe's competition with platforms like Canva illustrates the ongoing evolution of design tools in a digital-first environment.
Adobe's updates to Firefly mark a significant step in integrating AI into creative workflows, showcasing the transformative potential of AI in design and production processes.