Archive — US — techcrunch
Flipkart’s Super.money quietly partners with troubled Juspay as it expands itsreach
Flipkart's Super.money has partnered with troubled payments firm Juspay to enhance its direct-to-consumer services, aiming for $100 million in revenue by 2026. The partnership, amid Juspay's struggles in the competitive digital payments space, supports Super.money's D2C checkout product and its expansion beyond Flipkart's base, while potentially stabilizing Juspay's operations post-fundraising challenges.
Key points
- Super.money partners with Juspay for D2C checkout expansion.
- Goal: $100 million in annual revenue by 2026.
- Super.money Breeze offers one-click checkout, simplifying online purchases.
- Juspay seeks to regain merchant trust and rebuild after losing clients.
- Conflict with major payment companies hurt Juspay's fundraising, dropping expectations from $100 million to $60 million.
- Super.money benefits from Flipkart's distribution but seeks a distinct identity.
- Competition in India's digital payments is intensifying, with players like Razorpay and PhonePe limiting third-party reliance.
- Super.money aims for sustainable revenue through secured credit cards and personal loans.
Why it matters
- The partnership reflects ongoing trends of fintechs integrating deeper into consumer services.
- Similar financial services expansions have been seen among other firms post-2020 pandemic surge in e-commerce.
- By 2025, digital payments trends include growing competition and consolidation among payment infrastructure providers.
The collaboration between Super.money and Juspay symbolizes a strategic move in India's fast-evolving fintech landscape, positioning both for future growth amidst rising competition and market challenges.