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Netflix is letting users play games on their TV screens
Netflix has started allowing subscribers to play games on smart TVs using their phones as controllers. This new feature reflects a push to enhance its gaming presence, shifting focus from mobile-only to big-screen gaming. The initial lineup includes five party games, fostering engagement even when users are not streaming shows or movies.
Key points
- Netflix introduces gaming on smart TVs using mobile phones as controllers.
- This feature was reported in early 2023 but has only just launched.
- Five party games are now available: Boggle Party, LEGO Party!, Party Crashers, Pictionary, and Tetris Time Warp.
- The inclusion of group-focused games aims to boost user engagement and attract new customers.
- Netflix's gaming strategy has evolved from solely mobile focus to also encompass console gaming.
Why it matters
- This move places Netflix in direct competition with major gaming companies.
- The trend of streaming services diversifying into gaming aligns with the 2025 IT trend of convergence between entertainment and gaming.
- Historically, other streaming platforms like Amazon and Apple have also ventured into gaming, indicating a broader industry trend.
Netflix's entry into TV gaming marks a significant evolution in its strategy, showcasing its commitment to competing in the broader gaming market while enhancing customer retention through engaging content.