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AI startup Cohere acquires Ottogrid, a platform for conducting market research
AI startup Cohere has acquired Ottogrid, a Vancouver-based market research automation platform. The deal was announced on May 16, 2025, by Ottogrid founder Sully Omar, who stated that Ottogrid will sunset its product but provide customers with a transition period. This acquisition aligns with Cohere's strategy to bolster private AI deployments in various sectors, despite recent financial challenges.
Key points
- Cohere acquired Ottogrid to enhance its market research capabilities.
- Ottogrid, founded in 2023, will sunset its product but ensure a reasonable transition for customers.
- Cohere's annualized revenue recently hit $100 million, despite missing its 2023 projections by 85%.
- Ottogrid raised $2 million in venture capital before its acquisition.
- Ottogrid's technology can automate data extraction and enrich sales leads.
Why it matters
- The acquisition reflects a growing trend of companies integrating AI tools to improve market research efficiency.
- Cohere's transition towards private AI applications mirrors broader industry shifts in response to economic pressures.
- This move is consistent with the rise of enterprise software aimed at automating workflows, a significant IT trend in 2025.
Cohere's acquisition of Ottogrid represents a strategic pivot to improve its offerings in enterprise market research, aligning with IT trends focused on automation and efficiency despite financial challenges.