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Doji raises $14M to make virtual try-ons fun through AI avatars
Doji, a startup focused on making virtual try-ons engaging, has raised $14M for its AI-driven app that creates personalized avatars for users to explore fashion. Led by former Apple and DeepMind employees, Doji aims to blend fun and social interaction in online shopping, improving the try-on experience through advanced AI technology.
Key points
- Doji has launched an app allowing users to create custom avatars for virtual try-ons, aiming to enhance user engagement in online fashion shopping.
- The startup secured $14M in funding, led by Thrive Capital, to further develop its AI models and enhance user experience.
- The app requires users to upload selfies and full-body images to create an avatar, providing a more personalized shopping experience.
- Early user feedback has been positive, with plans to integrate fitting solutions and streamline purchase processes in the future.
Why it matters
- The rise of AI in retail aligns with trends in 2023 where companies have increasingly focused on personalized shopping experiences.
- Doji's unique approach blends technology with social engagement, reflecting a shift in consumer behavior towards more interactive online shopping solutions.
Doji's innovative approach to virtual try-ons, leveraging advanced AI to create engaging and personalized experiences, positions it well within the evolving landscape of online shopping, appealing to tech-savvy consumers seeking a fun and social way to shop.