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The rise of ‘micro’ apps: non-developers are writing apps instead of buying them

The rise of 'micro' apps sees non-developers creating personalized apps using AI tools like Claude and ChatGPT. Individuals like Rebecca Yu are building their own applications for specific needs, fostering a new trend of temporary, context-driven software that isn't meant for widespread use. This trend highlights the accessibility of app creation for everyone, regardless of coding background, as technology evolves.

Key points

  • Rebecca Yu built a dining app in a week due to frustration with group decision-making, showcasing how non-developers can create apps.
  • Micro apps, or fleeting apps, are context-specific and intended for limited use, often by the creator and a select few.
  • Tools like Claude Code and Replit enable users to create functional apps with minimal coding knowledge.
  • Even professional developers are joining this trend, generating personal apps for niche uses.
  • There are challenges with quality and security in these personal apps, which may have bugs and flaws, highlighting the need for more sophisticated development tools.
  • Experts predict a shift towards personalized apps superseding subscription models, emphasizing hyper-personalization and situational experiences.

Why it matters

  • The concept mirrors earlier trends in social media and e-commerce, where user-generated content soared.
  • The evolution of no-code and low-code platforms has made app creation accessible to non-technical users.
  • This trend reflects broader IT advances towards personalization and user empowerment as seen in the rise of custom software solutions.
  • In the context of 2025 IT trends, the development of such micro apps aligns with increasing demands for digital transformation and personalization in tech throughout various sectors.

The emergence of micro apps represents a significant shift in app development, empowering individuals to create tailored solutions for personal use, indicative of a growing trend toward DIY software in the evolving technological landscape.