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Douyin overtakes WeChat in average time spent per user for the first time
In July, Douyin surpassed WeChat in average time spent per user, achieving 112-120 minutes daily versus WeChat's 82-85 minutes. Despite WeChat's higher daily active users at 931 million, Douyin's user base grew by 19% year-over-year against WeChat's 3%. ByteDance's apps now account for 40.9% of China's mobile internet usage, surpassing Tencent's 29.1%, marking a significant shift in user engagement.
Key points
- Douyin users spend 112-120 minutes daily on the app.
- WeChat users spend 82-85 minutes daily.
- WeChat has 931 million daily active users.
- Douyin has 714 million daily active users.
- Douyin's user base grew by 19% YOY.
- WeChat's user base grew by 3% YOY.
- ByteDance apps account for 40.9% of mobile internet usage.
- Tencent apps account for 29.1% of mobile internet usage.
Why it matters
- Douyin's growth reflects the rising popularity of short-video and entertainment content.
- This trend aligns with the increasing emphasis on user engagement through innovative platforms.
- By 2025, IT trends indicate a focus on personalized content and the dominance of apps prioritizing user experience.
Douyin's recent surge in user engagement highlights a crucial shift in the mobile app landscape, indicating changing consumer preferences and the growing influence of ByteDance in the digital space.