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X replaces ‘misaligned’ revenue sharing program with Original Content Rewards
X, owned by SpaceX, is replacing its Revenue Sharing program with Original Content Rewards, focusing on originality. New participants can apply starting September 8, with eligibility criteria including follower count and impressions. The change aims to better align creator incentives by rewarding unique content rather than aggregators or clickbait. Allegra Jacchia emphasized the need for creators to bring new content to the platform.
Key points
- X is discontinuing its existing Revenue Sharing program to replace it with Original Content Rewards.
- The new program will start accepting applications on September 8, while existing Revenue Sharing participants will earn until September 7.
- Creators must subscribe to a Premium tier and meet thresholds: 500 verified followers and 500,000 impressions in 90 days.
- Original content includes original reporting, photos, videos, and memes, but not copied or minimally altered content.
- The change responds to complaints about previous revenue sharing misalignments and aims to shift focus towards unique content generation.
Why it matters
- This change aligns with broader 2025 IT trends emphasizing content originality and authenticity in social media.
- Historically, platforms have struggled with content monetization models, often facing backlash over creator compensation and content quality.
- The move may reflect a shift toward sustainable creator economies, similar to changes seen in platforms like YouTube and TikTok in recent years.
X's transition to Original Content Rewards represents a strategic pivot towards promoting originality, aiming to incentivize quality content creation over mere aggregation, which could significantly reshape influencer dynamics on the platform.