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TikTok adds YouTube Music as an option to save songs playing in videos
TikTok has added YouTube Music as an option for users to save songs from videos, enhancing its music integration. Previously, users could save tracks to Spotify, Apple Music, and Amazon Music, with a wider rollout starting in February 2024. This feature allows easier access to music, boosting engagement and streams across services, significantly impacting the music industry.
Key points
- TikTok introduced a feature allowing users to save songs from videos to multiple music streaming platforms.
- YouTube Music has been added as an option alongside Spotify, Apple Music, and Amazon Music.
- The initial rollout began in the U.S. and U.K. in November 2023 and expanded to over 160 countries by February 2024.
- Users can set their preferred default music service from the 'Music' menu in Settings.
- TikTok's Global Head of Music Business Development highlighted the positive effects on the music industry, noting hundreds of millions of saved tracks translating to billions of streams.
Why it matters
- The integration of video content and music streaming reflects the ongoing trend towards blending media platforms.
- As of 2025, the rise of short-form video continues to influence music consumption habits and promotional strategies.
- Similar features by competing platforms underline the importance of music in the social media landscape.
TikTok's addition of YouTube Music as a music saving option exemplifies the platform's commitment to enhancing user experience and driving engagement in the music industry, following larger trends in media consumption.