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Pixel 10, AI capabilities, and everything else we expect out of the Made byGoogle 2025 event

The Made by Google 2025 event on August 20 will unveil the Pixel 10 series, featuring enhanced AI capabilities from Gemini and significant camera upgrades. Google aims to increase competition with Apple as the event precedes the iPhone 17 launch. Anticipated features include the Camera Coach for real-time photo tips, and the new Pixel hardware lineup powered by the Tensor G5 chip.

Key points

  • Event Date: August 20, 2025, at 10 a.m. PT.
  • Pixel 10 series will be launched ahead of Apple's iPhone 17.
  • Integration of Gemini AI for enhanced user capabilities.
  • Camera upgrades including a dedicated telephoto lens for the Pixel 10.
  • Introduction of features like Camera Coach and conversational editing tools.
  • All models to be powered by the new Tensor G5 processor, improving efficiency.
  • Pro models may see improvements in camera and battery life.
  • Upcoming Pixel phones maintain similar designs as previous models.
  • Improvements for Pixel Watch 4 and Pixel Buds 2a expected.

Why it matters

  • Aligns with the trend of integrating AI capabilities into consumer electronics, a key focus for tech companies leading into 2025.
  • Represents competition between Google and Apple as both companies push for advancements in mobile technology.
  • Follows a series of AI updates at Google's developer conference in May 2025, showing a commitment to generative AI.

The Made by Google 2025 event promises to showcase innovative advancements in the Pixel 10 series and reinforce Google's competitive stance against Apple, particularly in AI capabilities and camera technology, paving the way for a more integrated tech landscape.